We’re finally settled back into the office after another exciting year at Toy Fair 2020, and we figured now would be the perfect time to share with you some of our favorite moments from our time in New York. From a big win for Coding Critters to Botley 2.0‘s adventures in the Big Apple, we had enough adventures to make this our best Toy Fair yet!


You couldn’t have coded a better start to this year’s Toy Fair than the one we got on Friday night, when our own Coding Critters won Preschool Toy of the Year at the Toy Industry Association’s annual Toy of the Year (TOTY) Awards! Released in 2019, “your first coding friends” have already helped thousands of kids as young as 4 take the first steps on their lifelong coding journeys.

“With votes coming from toy industry professionals, press, and the general public, this Toy of the Year award represents a big vote of confidence in Coding Critters’ mission to teach preschool coding fundamentals through fun storybook coding adventures,” said Marie LaPlante, chief marketing officer for Learning Resources. “They’ve helped solidify Learning Resources’ place as an industry-recognized leader in early coding.”


The Toy Association TFNY20 Video

The win by Coding Critters represents our second TOTY win in a row, and third overall; in 2019, Botley the Coding Robot won Innovative Toy of the Year, joining 2016’s Specialty Toy of the Year winner Tumble Trax in Learning Resources’ trophy case.


Speaking of Botley: our award-winning coding robot showed off some new skills as Botley 2.0 invited visitors to sharpen their coding skills with his Big Apple Challenge! During these multiplayer races, players coded their Botley 2.0s through a New York-inspired obstacle course featuring replicas of Central Park, the Lincoln Tunnel, and more. In addition to winning prizes, players also got to test out Botley 2.0’s cool new features, including a night-vision light sensor, colorful light-up eyes, six-direction movement, and fun hidden transformations! 



Our Calculator Cash Register celebrates its 25th anniversary in 2020, and we decided to mark the occasion by giving out a little cash of our own. During our 25th Anniversary Cash Register Cash Grab, visitors to our booth got the chance to pull a souvenir bill from the drawer of our iconic cash register; $2,500 of real money and Learning Resources gift cards! In addition to giving folks a little extra spending money for their time in New York, we also matched our giveaway with $2,500 in product donations to the Kids in Need Foundation!


Our booth was buzzing with members of the media during Toy Fair, with reporters from CNN, ABC, CBS, and more stopping by to chat about our new toys. Judging by their reactions, they liked what they saw; our Peekaboo Learning Farm was selected by POPSUGAR as one of 180+ Brand-New Toys That Your Kids WIll Want to Play With in 2020, and our Super Selves! Reward Capes were selected as a Fatherly Favorite Best Toys at Toy Fair 2020!  With all of these great early reactions, we can’t wait to see what’s in store for the rest of the year!