In a rush to fulfill holiday wish lists for family and friends, it can be challenging to find just the right gift for everyone on your list. Especially when it comes to gifting for kids, it often feels like the stars must align to find a gift that the kid loves AND you feel good giving.

This holiday season, we asked moms what matters to them when it comes to gifting for their children – and here’s what we found out:

  • 87% of moms think it’s important that the toys they buy have an educational component
  • 70% of moms think it’s important that the toys they buy have STEM or science component
  • Half of moms are committed to buying more toys with an educational component this holiday than in previous years.

We reached out to a few of our favorite Insta-moms this holiday season and asked their thoughts on gifting SMART toys for kids this holiday season – we love what they have to say, and think you will too….

Dr. Kim Van Dusen, LMFT, RPT – owner/Founder of The Parentologist w/ Dr. Kim says “Play has so many benefits like building imagination, increasing language, communication, and social skills, lessening anxiety and depression, and learning at a more advanced education level! Finding toys that can stimulate a child’s brain while also having fun needs to be intentional from the parent to the child…Toys have so many benefits, especially if you pick the right ones!”

Parentologist Instagram

Learning Resources Pretend & Play Calculator Cash Register


Beverly Mitchell of Seventh Heaven fame gave herself this challenge… “Every  year we try to find gifts that challenge their mind, they expand  their knowledge. Toys that use to create, to learn, to engage. That is why I am such a big fan of Learning Resources, it is such a great website that has toys for every kind of kid, at every age. Whether your kids is a tinkerer, or a scientist, a baker, mathematician, or spelling champ, they have toys for your kid.

Beverly Mitchell’s Instagram

Coding Critters Rumble & Bumble

Yumology Science Sweets Kit

Engineering & Design Castle Set



Alicia of @greeneclecticmama is a long-time fan of educational toys.

“As an early childhood educator I know just how important play and STEM learning are for young kids. Learning through play can help children with problem solving, learning cause and effect, and building self-esteem. They learn how to compromise, share, and resolve conflict. Play is terrific for developing creativity, imagination, fine motor skills, and gross motor skills. These three awesome STEM toys from Learning Resources reinforce so many valuable skills. STEM learning can foster ingenuity and creativity, encourages experimentation, teamwork, adaptation, encourages knowledge application, and much more.”

Greeneclecticmama’s Instagram


MathLink Cubes

Beaker Creatures Alien Experiment Lab


Holly Bennett, better known as the creator of the @bennetttriplets, had this to say about gifting to multiples (and her guidance applies to any siblings!):

“The truth is that while my triplets have similarities, they are also very different. One of my sons is currently very scientific-minded.  He was just toddling when he first fixated and really understood how magnets work.  My daughter has always been into helping me in the kitchen, never missing a chance to bake up something delicious.  My other son has such diverse interests, but he is currently fixated on his school work and is constantly building and constructing things, so I see the little engineer in him coming out.”

Bennetttriplets’ Instagram

Gears! Gears! Gears!



“Have you ever heard of STEM toys? I hadn’t until recently! STEM stands for Science, Technology, Engineering, and Math and although they look just as fun as regular toys, they’re actually tools that help kids develop their abilities while they have fun and learn.”

Tovahnovak’s Instagram

Hoot the Fine Motor Owl